About online marketing, by this time let us talk about ways of online marketing. The realization of the functions of online marketing requires one or more online marketing methods. Certainly, the main method is about register of search engine. Except this way we may consider to use Key words search, exchange links, TMTW pay-for-call advertising, Internet advertising, mailing list, licensed E-mail marketing, information dissemination, integrated marketing, personalized marketing, membership marketing. Certainly, sometimes we may properly use viral marketing.
The following are some commonly used methods and effects of Internet marketing. PPC Bidding Advertising and Search Engine Optimization in Search Engine Integrated Marketing (SEM). At present, PPC promotion in various countries is mainly Google, Yahoo and Bing Bidding Ranking Promotion, which is a pay-per-click promotion method. Search engine optimization (SEO) is a way to improve the natural ranking of Bing, Google and other search engines by optimizing the website in accordance with search engine standards and rules, and to obtain traffic, so as to achieve the purpose of promotion.
Link Exchange
It has certain complementary advantages. It is a simple way of cooperation between two websites, that is, to put LOGO or keywords on the front or inside pages of their own websites and set up hyperlinks to each other websites, so that users can see their websites from each other cooperative websites and achieve the purpose of promoting one another.
Exchange links have several main functions such as gaining visits, increasing the impression of users when browsing, increasing advantages in search engine ranking, and increasing the credibility of visitors through recommendation of cooperative websites.
Online Advertising
Almost all network marketing activities are related to brand image. Among all network marketing methods related to brand promotion, the role of network advertising is the most direct. BANNER used to be the mainstream of online advertising (though not the only form). Since 2001, a vigorous innovation campaign has been launched in the field of online advertising, and new forms of advertising are constantly emerging. The new type of advertisement obtains relatively high click-through rate because it overcomes the weaknesses of the standard banner such as limited information and poor interaction.
Information Delivery
Information publishing is not only the basic function of network marketing, but also a practical means of operation. Through the Internet, not only can browse a large number of business information, but also can publish information by own. The most important thing is to publish valuable information on your website in time, so as to give full play to the functions of the website such as new product information, preferential promotion information and so on.