- The industry and geographical development are uneven.
From the view of geographical distribution, e-commerce enterprises are mostly concentrated in economically developed regions, and based on the distribution of the industry, the proportion of the industrial sector is unsufficient, the proportion of the consumer goods industry is relatively high.
- SMEs’ perception of e-commerce is still shallow.
In China’s e-commerce market, the biggest problem currently exists is that SMEs have a low awareness of e-commerce. At present, only 42.6% of SMEs use e-commerce services, and there is a lot of room for development. Although under the influence of the financial crisis, some small and medium-sized enterprises began to realize the benefits of e-commerce and try to use e-commerce services, but most of the SMEs are still in a wait-and-see state, and their understanding of e-commerce is still shallow.
Therefore, both the government and enterprises need to do a good job in market cultivation, increase publicity, and do a good job in guiding and cultivating enterprises to participate in e-commerce, and enhance their confidence in e-commerce.
- Lacking e-commerce talents in SMEs.
At present, China’s e-commerce industry lacks experienced e-commerce talents, especially SMEs have great obstacles in absorbing talents. The promotion mode of e-commerce is different from the traditional mode of SMEs. SMEs have accustomed to the original traditional sales model, and need to change the original sales model when using e-commerce for promotion. Therefore, e-commerce operators need to help SMEs in talent development.
- Traditional industry and e-commerce are not very well integrated.
The rapid development of e-commerce is the most important change in the business field in the past two years, and it has also had an important impact on traditional commercial. In the future, these two commercial channels are converged or competing with each other, this is worthy of discussion by the industry. However, in the foreseeable future, the two channels will follow their respective logic. E-commerce covers a wide area, products can be put on the shelves indefinitely, reducing the rents of shops, warehousing and logistics, etc., and there are certain advantages in cost. The traditional offline resources can provide better design, better visual effects, enhance the shopping experience, increase consumer confidence, enhance brand value and so on. Competition is obviously not the result that the government wants to see, so it is very difficult to promote e-commerce to integrate with traditional industries.